Magic Tenner

Richmond is taking part in The Magic Tenner scheme, which starts on Saturday.

The Magic Tenner, which runs between the 7th and 21st of October sees Richmond shops and businesses offering £10 deals to encourage people into independent shops and giving a boost to the local economy. 

If you've got £10 to spend, and choose to spend it in a local shop, that's when the real magic happens.

Many independent businesses themselves buy from other local businesses. This means when you spend £10 with one, it enables them to keep buying from those suppliers. The money goes round and round Richmond’s local economy. This circular effect is backed up by The New Economics Foundation, whose study found that £10 spent in a local independent business means up to £50 goes back into the local economy due to it being re-spent over and over. 

Spend your magic tenner here:

1. BB in Finkle:  a pack of 3 sweet scent sachets for furniture
2. Berber Leather:  a leather belt pouch
3. Capelli Hairdressing: 1) choice of a Wella Ultimate hair care product - shampoo, conditioner or repair serum, 2) a large can of ultra hairspray also by Wella
4. Dot’s Place: a wooden door sign, normally £14.50
5. Gone Barking: a gift box with a selection of items, including a doggy shampoo, edible greetings card, doggy chocs, a ball toy and a doggy bakery item, normally over £20
6. Goosewing Studios: a pair of earrings, normally £18
7. Granny's Kitchen: A ploughman’s lunch with tea or americano
8. King Street Kitchen & Gifts: 2 scandi Christmas gonks, normally £12
9. Kiss the Moon: ‘Try Me for a Tenner’ Set: 7 aromatherapy samples in a velvet cosmetics bag, worth over £15
10. Larches of Richmond: a Lawrence Llewelyn-Bowen designed umbrella, normally £16
11. Lucy Pittaway: 4 cards for £10
12. Neeps & Tatties: a veg box for collection or with free delivery
13. Nourished:  any 3 bottles from the Alana range (shampoo, conditioner & body wash), normally over £16
14. Pink Sundays: a choice from a range of hardback lifestyle books
15. Richmond Information Centre: Ordnance Survey laminated maps, normally £15.99
16. Sip Coffee: large coffee/ hot drink and cake for 2, normally £13/14
17. Strolling4Shoes: a pair of shoes from a Magic Tenner collection of various styles and sizes
18. Tasty Macs: 1) 4 single scoop Brymor ice creams, 2) 3 double scoop Brymor ice creams, 3) 4 small sandwiches
19. The Cheese Press: 1 Rosebud chutney, 1 box of Peter’s Yard sourdough crackers and a minimum of 100g of either Lacey’s Wensleydale or Swaledale cheese
20. The Green Howards Museum Shop: a Richmond tote bag, normally £14
21. The Little Dress Shop: any jewellery from the Orli range, normally £15 - £32
22. The Men’s Room Barbers: a choice from all Dapper Dan products, normally £12/£15
23. The Station Café | Bar:  a pizza and a non-alcoholic drink
24. The Station Shop: a Suzie Blue necklace, normally £15
25. The Traveller's Rest, Skeeby: 1) Buds bucket: 4 bottles of bud, 2) Coffee & Cake Friends: 2 coffees & 2 cakes, 3) Beer Buddies: 2 Pints (real ale or Tippling lager) with 2 packets of crisps or nuts

Alongside the superb £10 offers, shops will be displaying posters showing how many local suppliers they have, to emphasise how supporting one local business supports many others. These businesses can include makers, growers, accountants, electricians, in fact any local suppliers at all - even where the staff buy their lunch!  

More than 60 other towns in the UK are taking part in the initiative organised by Totally Locally.

Totally Locally founder, Chris Sands, said “We are always blown away by the response from indie businesses to our campaigns, and the reports of increased footfall and sales at a time when the cost-of-living crisis is hitting many people. The Magic Tenner event is a good way for shops to support their communities by offering great deals, and for the community to support those shops that make our towns better places. It really is a win-win situation!”

This Magic Tenner campaign is sponsored by BIRA (The British Independent Retailers’ Association) who work as the voice of independent retail and other high street businesses, fighting for a level playing field for the independent sector.